Lessons on How to Become an Influencer in the Channel

Being an influencer can reap big rewards.

Craig Galbraith, Editorial Director

December 3, 2021

Have you ever wondered how to become an influencer? You don’t have to win a prestigious award like the panel we recently assembled at this fall’s CP Expo.

Still, we bet you can glean some insight from Forrester’s Jay McBain, Intelisys’ John DeLozier and JS Group’s Janet Schijns. They are, in order (McBain most recent), our last three Channel Influencers of the Year. The advice they gave on stage at the Channel Partners Conference & Expo can help you be a leader who grows your business.

Check out the video from the panel above; then, register for our Spring 2022 channel event, again co-located with the MSP Summit. We’ll host it at the Venetian in Las Vegas, April 11-14, and feature an amazing speaker lineup.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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