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Forrester's Jay McBain: 'Embrace the New Reality'

The renowned channel analyst explores the changing channel in his CP Expo keynote.

Craig Galbraith

November 19, 2021

Jay McBain of Forrester took to the keynote stage at the Channel Partners Conference & Expo, Nov. 1-4. The renowned analyst offered up 30 minutes of advice for partners selling in today’s evolving channel.

“This industry is doubling in this decade. Every company in every industry in every spot of the world wants to become a technology company. They want to join us … but there are a ton of changes that are happening,” he said.

Watch what McBain had to say for advice that could take your business to the next level.

You can see more great speakers in person by registering now for our Spring 2022 CP Expo. It’s once again co-located with the MSP Summit.

About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures and Channel Partners, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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