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Channel Marketing Leaders Align on Vision, Goals for Industry Success

“I need someone who understands the channel and the needs of the channel ..." said one exec.

Claudia Adrien

December 20, 2022

7 Slides

Techaisle recently identified the top digital marketing priorities in 2023 for channel partners. Managing uncertainty and keeping pace with the competition were among the leading 10 business issues the firm identified.

Prioritizing uncertainty and understanding the competition were themes echoed by a panel of top channel marketing leaders during a closed-door roundtable discussion at the MSP Summit in Orlando, Florida, earlier this fall. Allison Bergamo, principal at Bergamo Marketing Group, moderated the conversation.

The topics (see slideshow above) ranged from how to target specific demographics for marketing campaigns to how to set an organization apart from others in the channel. The participants also placed emphasis on marketers understanding the ins and outs of budgets and ROI to be more proactive in arguing for additional resources. Finally, the leaders touched on the macroeconomic concerns affecting the channel, and society at large, and what marketers can do to address those.

It was all part of the Channel Futures Marketing Roundtable. Participants included:

  • Michelle Accardi, CEO at Logically

  • Jolynn Antonacci, vice president marketing at PPT Solutions

  • Allison Bergamo, principal at Bergamo Marketing Group

  • Caroline Goles, corporate vice president, sales strategy at Pax8

  • MeiLee Langley, senior director/head, channel and field marketing at LiveVox

  • Michelle Ragusa-McBain, global partner sales leader at Cisco

  • Karla Roarty, vice president channel sales at Logically

Accardi-Michelle_Logically.jpg

Logically’s Michelle Accardi

Bergamo-Allison_Bergamo-Marketing-Group-1.jpg

Bergamo Marketing Group’s Allison Bergamo

MeiLee-Langley.jpg

LiveVox’s MeiLee Langley

McBain-Michelle_JS-Group.jpg

Cisco’s Michelle Ragusa-McBain

 

 

 

 

 

 

 

 

Roarty-Karla_Logically.jpg

Logically’s Karla Roarty

Antonacci-Jolynn_PPT-Solutions.jpg

PPT Solutions’ Jolynn Antonacci

Goles-Caroline_Pax8.jpg

Pax8’s Caroline Goles

 

 

 

 

 

 

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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