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December 20, 2022
On International Women’s Day, GoDaddy is doing a number of things to celebrate women in its workforce and its customers, Van Horn says. “We are celebrating today in multiple ways. Across our locations, our employees have been asked to wear red in support of International Women’s Day. We are also hosting a 100-person UX event celebrating women in our Tempe location,” Van Horn says. “Throughout the month, our GoDaddy Women in Technology employee resource group (GDWIT) will be celebrating Women’s History Month. We will be highlighting some of employees who have shared their stories of overcoming obstacles in our very own ‘Women Who Have Made Their Own History’ series. We will be celebrating and recognizing some of our amazing female small business owner customers around the globe. We will also continue to grow our GDWIT community with a variety of different activities at each of our office locations.” At Appirio, the company is also celebrating International Women's Day in its own way, according to Elizabeth Friedland, director of communications. "Appirio is celebrating this year’s International Women’s Day with all our amazing women across the globe. The theme this year is #BeBoldForChange and calls for us to help forge a better working world — a more gender inclusive world. All of us can be leaders within our own spheres of influence by taking bold actions to accelerate gender equality," Friedland said in an email. "Appirio is asking employees to submit stories of women who inspire, as well as to share actions employees plan to commit to, via our internal chat system using #BeBoldForChange. All entries will be placed into a drawing for an opportunity for an employee to win prizes at the end of the week."Thinkstock
Techaisle recently identified the top digital marketing priorities in 2023 for channel partners. Managing uncertainty and keeping pace with the competition were among the leading 10 business issues the firm identified.
Prioritizing uncertainty and understanding the competition were themes echoed by a panel of top channel marketing leaders during a closed-door roundtable discussion at the MSP Summit in Orlando, Florida, earlier this fall. Allison Bergamo, principal at Bergamo Marketing Group, moderated the conversation.
The topics (see slideshow above) ranged from how to target specific demographics for marketing campaigns to how to set an organization apart from others in the channel. The participants also placed emphasis on marketers understanding the ins and outs of budgets and ROI to be more proactive in arguing for additional resources. Finally, the leaders touched on the macroeconomic concerns affecting the channel, and society at large, and what marketers can do to address those.
It was all part of the Channel Futures Marketing Roundtable. Participants included:
Michelle Accardi, CEO at Logically
Jolynn Antonacci, vice president marketing at PPT Solutions
Allison Bergamo, principal at Bergamo Marketing Group
Caroline Goles, corporate vice president, sales strategy at Pax8
MeiLee Langley, senior director/head, channel and field marketing at LiveVox
Michelle Ragusa-McBain, global partner sales leader at Cisco
Karla Roarty, vice president channel sales at Logically
Logically’s Michelle Accardi
Bergamo Marketing Group’s Allison Bergamo
LiveVox’s MeiLee Langley
Cisco’s Michelle Ragusa-McBain
Logically’s Karla Roarty
PPT Solutions’ Jolynn Antonacci
Pax8’s Caroline Goles
Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.
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