8x8 Ready to Talk XCaaS, Market Differentiation at CP Expo

We get the full scoop on 8x8's XCaaS ahead of CP Expo.

Craig Galbraith, Editorial Director

October 18, 2021

8×8 is going beyond just UCaaS and CCaaS with XCaaS. The company says it provides everything customers need in a single communication platform.

Here, we sit down with new 8×8 channel chief Bobby Hall ahead of the Channel Partners Conference & Expo. He tells editorial director Craig Galbraith what partners can learn about XCaaS at the show. He also offers clues into what 8×8 partners can expect from him leading the program.

Furthermore, we learn how 8×8 is trying to differentiate itself in a crowded market.

Channel Partners is Nov. 1-4, in Las Vegas.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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