Zoom Channel Leader Todd Surdey Hints at Future Partner Growth Strategy

“We’re doing more aggressive things,” he told us.

Claudia Adrien

November 11, 2022

5 Slides

Channel Futures sat down with Todd Surdey, Zoom head of global channel and business development, to discuss his vision for the role. He spoke with us prior to Zoomtopia, the pinnacle Zoom-powered conference, which initially took place earlier this week in San Jose, California, and virtually. The event culminates Nov. 17.


Zoom’s Todd Surdey

On one hand, cultivating a channel vision is a big task for Surdey, who has only been in the channel leader role for three months. He’s still getting a feel for both the job and the Zoom channel community, he said. On the other hand, shaping a path for partners is part of Surdey’s repertoire. He comes to Zoom with a wealth of experience, both in indirect and direct sales. His resume is extensive, having worked in leadership roles at Google, Palo Alto Networks, SAP, Salesforce and VMware, to name a few.

Partner Reach

So what partner environment has Surdey walked into at the communications company? Here are some stats:

  • Zoom’s channel is now contributing 30% to non-online bookings globally, a 50% increase in just 12 months and over 32% to Zoom Phone.

  • The company is expanding its global partner and customer reach by onboarding notable distributors, including First Distribution (Africa), DMOA (Korea), Redington MENA and TD Synnex (Europe).

  • Zoom Phone coverage with partners continues to grow across geographies with the expansion of the Cloud Peering Program, and with Zoom Phone Native becoming available through more Zoom resellers around the globe.

  • Over 19,000 individuals have already earned accreditations through the Zoom Up partner program this year alone.

If past is prologue, Surdey sums things up.

“We’re doing more aggressive things,” he told us.

In the slideshow above, find out more from our interview with Surdey and what he plans to do next for channel partners.

(Note: The interview has been edited and condensed for clarity.)


Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

Read more about:


About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

Free Newsletters for the Channel
Register for Your Free Newsletter Now

You May Also Like