Zift Solutions Debuts New Features to Power Channel Programs

The new features added to ZiftOne are "ecosystem"-ready.

Craig Galbraith, Editorial Director

October 17, 2022

2 Min Read
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Zift Solutions is introducing ZiftOne for Ecosystems. The partner relationship management (PRM) and through-channel automation (TCMA) software provider says the new offer includes the company‘s through-partner marketing automation suite and a set of new features.

That combination works together to improve partner collaboration and sales through multiple channel partner types, the company said.

Gordon Rapkin is CEO at Zift Solutions.

Here’s our most recent list of new products and services that agents, VARs, MSPs and other partners offer.


Zift’s Gordon Rapkin

“We’ve seen the channel transform from selling through an individual partner to collaboration across value-added resellers (VARs), distributors, managed service providers (MSPs), and agencies to drive product value and better enable sales across different regions and geographies,” said Rapkin. “We view PRMs as the hub for companies embracing a collaborative partner program model. ZiftONE for Ecosystems offers these companies a place to host, manage and grow their partner ecosystem.”

New Features

Zift Solutions says the new ZiftOne for Ecosystems features help partners interact with a supplier’s offerings most effectively. They include:

  • Partner Finder. Channel partners can search for a specific partner to meet their needs. They can also create a profile to promote themselves to other partners. Here, they can highlight skills, services and complementary products they can bring to a deal.

  • Multi-Partner Deal Registration. This offers a way for partners to document if and when other partners are collaborating with them. This can include non-transacting partners who had an influence on the deal closing. This gives customers of ZiftOne for Ecosystems a more accurate picture of who is influencing customer decisions, the company said. Then, suppliers are in position to reward each partner who participated in the deal.

  • Provider Locator. As you would expect, this feature connects channel partners with service providers. Zift Solutions says this gives suppliers peace of mind that the listed service provider will maintain understanding of the brand and market. The ZiftOne portal lets partners search for whatever they need within their geographical area, then connect with the appropriate providers.

ZiftOne for Ecosystems is available now. Existing ZiftOne customers can reach out to their customer success manager to add the new features.


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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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