Low price doesn't always mean happiness when you walk out the door at your local wireless store.

James Anderson, Senior News Editor

August 16, 2017

10 Slides

The buying process can be just as important as the product or service itself, a new study says.

When you go to buy a wireless device and/or plan for your business or your own personal use, you expect a smooth process. JD Power’s latest Wireline Purchase Experience study goes into detail about how a carrier’s advertised pricing impacts customer satisfaction.

AT&T, Sprint, T-Mobile and Sprint were the four full service carriers that J.D. Power ranked. We noted their scores and compared them to how they performed in previous rankings.

J.D. Power has been busy with the rankings this summer. When finished strolling through this report, read our breakdown of the market researcher’s customer care study and its business wireline rankings.

Follow news editor @JamesAndersonCP on Twitter.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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