Verizon Channel Chief: New Portal, Improved Customer Experience Creating Partner Opportunities

"We're as close as we've ever been to having it under one umbrella with one doorway into Verizon," Wendy Taccetta told Channel Futures.

James Anderson, Senior News Editor

December 22, 2021

10 Slides

Verizon continues to consolidate its partner program with the launch of a new portal.

The carrier has been working hard to streamline its interactions with partners over the last two years. The company made a big step earlier this year when it announced a unified partner program that brought wireline and wireless offerings together. Now partners can access those opportunities as well as use cases and a new podcast, through Verizon’s new portal.


Verizon’s Wendy Taccetta

“There used to be so many ways to come to Verizon, so many ways to send us orders, so many ways to engage. We’re as close as we’ve ever been to having it under one umbrella with one doorway into Verizon,” said Wendy Taccetta, senior vice President of small business and channel chief.

Taccetta, 22-year Verizon veteran, took the helm of channel efforts in April. She vowed to build more synergies between the sales force and channel partners, and to unlock more opportunities around 5G business internet.

Taccetta spoke to Channel Futures about Verizon’s pledge to invest more market development funds into the channel; plus, the relationship between direct and indirect sales.

See her comments in the 10 slides above.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.







Read more about:


About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

Free Newsletters for the Channel
Register for Your Free Newsletter Now

You May Also Like