Veritas Technologies Launches Revamped Channel Program

The aim is to help partners drive growth with secure cloud data management solutions.

Claudia Adrien

May 16, 2023

2 Min Read
Veritas Technologies channel program launch

Multicloud data management provider Veritas Technologies has substantially updated its Veritas Partner Force program. The revised program, which launched to channel partners last month, helps accelerate their transition to the cloud. This includes enhanced rewards for cloud-based deals and a simplified transaction process. New training and accreditation programs are also part of the mix.


Veritas’ Mike Walkey

Mike Walkey, senior vice president of global channel sales at Veritas, said the channel is under pressure from all directions. Veritas seeks to make it easy for partners to do business with the company.

“This allows them to focus on what they do best — delivering exceptional service to their customers,” Walkey said. “That’s why we’re focused this year on simplifying our processes, rewards and pricing, all while delivering additional partner enablement packages and more flexible partner development funding.”

Here’s our most recent list of important channel-program changes you should know.

Veritas Technologies Focuses on Partner Strength

Veritas partners will now have a single comprehensive target to achieve across both new business and renewals, as well as software, services and appliances. This will make it easier for partners to focus on their strengths and meet their tiering requirements, the company said.

Following the launch of Veritas Alta, a comprehensive secure cloud data management platform, Veritas will assist and incentivize partners to take advantage of the growing cloud market. This includes new training and accreditation, as well as “supercharged” rewards.

Attracting new customers is key, and partners will work with Veritas on demand-generation activities. Partners will be able to earn accelerated rewards for engaging in the campaign and bringing new customers onboard.

In addition, Veritas will support and reward channel partners that help existing customers realize additional benefits from their Veritas engagement. The company will extend their use of the Veritas platform to new workloads and use cases.

Finally, Veritas will launch new services this year to improve the resources available to both the two-tier channel and managed service providers. The company said this will simplify engagement.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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