TD Synnex: Partners Slow to Adopt the Metaverse Despite Billions in Revenue Potential

Estimates show an $800 billion revenue opportunity with AR/VR, metaverse by 2024.

Claudia Adrien

January 23, 2023

3 Min Read

Estimates show a $800 billion revenue opportunity with AR/VR, metaverse by 2024, but partners are not readying themselves for the opportunity. This is according to a new global report issued by TD Synnex which says that only 14% of partners plan to offer AR/VR, metaverse solutions within the next 24 months. TD Synnex also published findings about the metaverse and partners late last year, though not international in scope.


TD Synnex’s Sergio Farache

Sergio Farache is chief strategy officer at TD Synnex.

“The community of partners that we serve constantly evolves and they are basically reacting to the reality of the user demand,” Farache said. “If the user demand grows, [partners] will adapt to that. But [the metaverse research] was one of the insights where it was contrary or in opposition to what the market is saying of the opportunity.”

However, the metaverse is more than just selling hardware, which may be complex for some partners.

“The fact is you need to operate as a developer and architect of solutions,” Farache said.

Yet, he added that partners can excel in this market by focusing on specific use cases, either by industry verticals or horizontal in theme. Take the health care vertical for example. Remote diagnosis and assistance and rural services are ripe for metaverse implementation.

“Specific vertical or horizontal use cases that have a real tactical implementation are where we will see the partner gaining traction,” Farache said.

Cloud, ESG and Other Research

The report also focused on three fundamental factors for technology ecosystem businesses:

  • Anticipating and meeting end-user technology expectations

  • Effectively managing technology ecosystem business operations

  • Technology ecosystem engagement, enrichment and enablement

TD Synnex surveyed 298 mid-size technology ecosystem partners, using the Canalys Candefero platform. A mid-size technology ecosystem partner is defined as 1,000 seats and below. The pool of survey respondents is comprised of Canalys Candefero community members, TD Synnex CommunitySolv members and SMB IT businesses.

There were other main concepts to the report:

  • Cloud links all partner’s technology solution expansion plans.

  • Partners anticipate managed, professional and consumption-based services will accelerate in the next three years.

  • When it comes to training and hiring priorities, 60% of partners plan to invest in technology enrichment and cybersecurity certifications over the next two years. Investments in talent acquisition and management are projected to remain static at 18% today, and 24 months out.

  • Globally, the majority (69%) or partners say hardware sales will remain flat or increase over three years.

  • Regarding Environmental, Social, and Governance (ESG), 44% of respondents said reducing business costs can often lead to more sustainable options. Uncovering them can unleash innovation benefiting people, planet and profits.

“One way to enter in ESG is doing carbon footprint reduction and that can basically be reducing energy consumption. It can either be using more solar technology or implementing energy control efficiency,” Farache said. “It is something that is positive from the corporate and the industry perspective. And if you combine the implementation with potential business opportunities, you’ll get better results.”


Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

Free Newsletters for the Channel
Register for Your Free Newsletter Now

You May Also Like