PostSharp Launches Partner Program, Plans To Disseminate Nearly 2,000 Leads Monthly

The program differentiates between licensing partners (VARs and resellers) and consulting partners (IT consultancies and ISPs).

Edward Gately, Senior News Editor

January 19, 2016

3 Min Read

**Editor’s Note: Click here for a list of December’s important channel-program changes you should know.**

PostSharp is sitting on nearly 2,000 qualified leads each month and hopes to attract a lot more partners to close all of this business.

PostSharp's Gael FraiteurThat’s why it has announced its new global partner program to allow VARs, resellers, IT consultancies, systems integrators and ISPs to resell and use its products. The overall program includes the Licensing Partner Program, which targets VARs and resellers selling software-development tools, and the Consulting Partner Program, designed for IT consulting, system integrators and software service providers.

Gael Fraiteur, PostSharp’s CEO, tells Channel Partners that “we realized that a lot of our customers preferred to buy through a reseller they already worked with and we already had proof that resellers could sell our type of development product.”

“Plus, we realized we could do a lot more with them if we formalized our relationship – including helping them become proactive with emails, webinars, trainings, events, price promotions, etc.,” he said. “We would be happy to add about 30 percent revenue with our new partners this year, but expect it to be over half our business once our channel gets fully built out.”

Leads are disseminated by region and then partner type.{ad}

PostSharp's Iveta MoldavҫukPostSharp’s pattern-aware extension to C# and Visual Basic is used by more than 50,000 developers. Its customers include US Airways, Siemens and Bank of America, as well as educational institutions, government organizations globally, startups and nonprofits.

“PostSharp had about 10 well-known partners that have been purchasing hundreds of licenses for the last five or so years – even without having a formal partner program,” said Iveta Moldavҫuk, PostSharp’s channel manager. “However, they only received a small discount and usually only ordered when a company requested the product – they did very little proactively. Some of the most well known included SHI, Grey Matter, Insight, Software One or Comparex.”

In the licensing partner program, all partners start at the gold level to ensure competitive margins immediately and receive pre-qualified sales leads that just need follow-up, according to the company. Partners are provided with free product and marketing training, and get an extra 10 percent jump-start margin for the first 90 days to compensate for the learning curve.

As an incentive for potential consulting partners, PostSharp is providing complimentary PostSharp Ultimate license and a 40 percent discount on the first five licenses purchased for the team. Also, consulting partners will be able to purchase licenses for their customers with a reseller-grade discount and will be offered free technical consulting with PostSharp engineers, according to the company.

“We have quickly tripled our reseller size, but expect hundreds of new partners to come on board as we kick in additional recruiting and as we hit more verticals (including education),” Fraiteur said. “This includes working with alliance partners to cross-recruit respective partners.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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