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James Anderson, Senior News Editor

May 6, 2022

23 Slides

Cisco and other IT/telecommunications vendors have recently updated their channel partner strategies.

The business technology channel continues to court the indirect sales channel and accommodate various partner revenue models. Reseller, MSP, agent and systems integrator partners all saw announcements related to them in April.

Cisco has reorganized the relationship between its SMB and distribution units, in addition to launching new incentives in sustainability. AWS unveiled new competencies. Connectivity and fiber provider Zayo is addressing conflict between direct and indirect sales. One TSB launched a partner loyalty program. And many other vendors tweaked their channel programs or launched new ones.

Scroll through the images above to see the latest updates to partner programs.

You can also check out the March edition of new and changing programs.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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