New, Changing Channel Programs: Cisco, Microsoft, Zoom, MetTel, Verizon, More

The changes Microsoft recently outlined for its partner program could significantly impact its partners.

James Anderson, Senior News Editor

April 8, 2022

19 Slides

Channel partners are playing a bigger role in the go-to-market strategies of companies like Red Hat and Cisco.

Indirect sales continues to receive validation from large, established technology vendors as an effective go-to-market strategy. Red Hat is turning over its commercial business to partners, and MetTel has reportedly doubled its investment in its partner program.

In addition, many startup vendors are leaning heavily on resellers, MSPs and agents to drive sales. For example, cloud networking provider Prosimo is turning to partners to help it scale globally.

The latest channel program announcements include a variety of technologies and partner models. On the conferencing/UCaaS front, Zoom expanded resale opportunities for its Phone offering. Cisco channel leaders are exhorting partners to embrace managed services as a highly profitable route to success. In the meantime, Verizon made changes to appeal more to agent partners.

Check out 19 of the latest partner program updates in the business technology indirect sales channel.

Missed our previous edition? Find it here.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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