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New DTEN Partner Program Accelerates ‘Success’ for Resellers and Integrators

It empowers global partners to increase expertise about DTEN’s hardware, the company said.

Claudia Adrien

February 8, 2023

2 Min Read
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Conferencing solutions provider DTEN is doubling down on its commitment to resellers and integrators through its new Thrive partner program. This is as recognition and demand for DTEN hardware continues to grow globally.

Launched this month, the program empowers global partners to increase expertise about DTEN’s hardware. In addition, it drives customer momentum through the buyer evaluation process, helping to close more sales and earn additional revenue, the company said.

Here’s our most recent list of important channel-program changes you should know.

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DTEN’s Wei Liu

Wei Liu is CEO at DTEN.

“The new DTEN Thrive partner program is designed to enable and accelerate success for our resellers and integrators. It streamlines the buying experience for both our partners and their customers,” Wei Liu said. “The enhanced program provides the knowledge, the tools and the support for them to clearly represent the value of DTEN solutions.”

Gaining Additional Benefits

Now, every registered partner has access to co-branded collateral, joint campaign materials, and marketing resources. Partners have access to sales and marketing assets on a dedicated online portal where they can leverage content. This includes campaign-in-a-box materials—imagery, email copy, landing page copy— as well as access to co-branded datasheets, solution briefs and presentations.

Product training is also provided through on-demand training courses and interactive webinars, the company said.

Four progressive levels –registered, silver, gold and platinum – are within the DTEN Thrive partner program. High-performing resellers and integrators will gain additional benefits based on sales volume, completion of training and joint business planning opportunities. As DTEN partner revenue increases and moves them into other tiers in the program, they can be eligible for additional benefits such as marketing development funds, incentives or other special programs.

“Partners will have the opportunity to advance through the program levels, gaining new resources and opening up new potential revenue at each step,” Liu said. “From registration to the highest tier of participation, DTEN will provide the resources to drive our partners’ growth.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

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About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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