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Channel Program Updates: AWS, HPE, Nutanix, Palo Alto, vCom, More

MSP recruitment, implementation incentives and those pesky ecosystems.

James Anderson

January 9, 2023

11 Slides

HPE, CommScope and many of their vendor peers recently added new tiers and divisions to their channel partner program.

Although many in the corporate world closed up shop in mid-December to look forward to the holidays, many providers in the channel were already looking forward. Take HPE, for example, which previewed an invitation-only program within its Partner Ready channel program.

That update, as well as updates from a variety of enterprise technology vendor partner programs, are included in this roundup from the month of December.

A few trends remain popular. MSP recruitment, as evidenced by Perimeter 81’s latest hires, continues to dominate the minds of many channel leaders. In addition, ecosystems – hyped as they might be – seem to carry more mindshare than ever. Consider that Palo Alto Networks moved its channel sales leader’s role into an ecosystem role and added incentives for non-transacting partners.

Channel Futures has forecast that market development funds (MDF), which in the technology advisor channel have traditionally revolved around distributor events, may take a dramatic turn in 2023. Recession-induced budget constraints and questions of ROI may lead vendors to shift the amount, medium and recipients of those funds.

The gallery above features partner-oriented news from leading companies in the IT, telecommunications and customer experience industries. Scroll through the 11 slides above to read stories of newly launched or enhanced partner programs.

Also, check out Channel Futures’ November programs roundup.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.

 

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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