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DTEN Defies Supply Chain Crisis, Claims Not to Pass On Costs to Customers

"Our focus is not on developing traditional vendor relationships, but rather strong working partnerships," the company said.

Claudia Adrien

July 29, 2022

6 Slides

The multi-trillion-dollar supply chain crisis that ensued because of the pandemic has caused chaos that may last well into 2023, say experts. China’s lockdowns in response to COVID-19 have caused port congestion, further disrupting the supply chain. This is compounded by the fact that global supply chains were having difficulties prior to the pandemic, say analysts.

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DTEN’s Nia Celestin

However, channel firms have acted. DTEN, which makes all-in-one collaboration and video conferencing solutions for desktops and conference rooms, including devices designed for the hybrid workplace, is one such company. Its customers include the U.S. Department of Justice, Fujitsu, Palo Alto Networks and the University of Southern California, to name a few. DTEN, which still considers itself a startup, put policies in place prior to the pandemic-fueled supply chain crisis to stymie any trade issues that might occur. Its strategy worked, says Nia Celestin, the company’s head of marketing.

Celestin sat down with Channel Futures to discuss (see slideshow above) how DTEN moved products around the globe in a timely fashion to meet customers’ demands. As Celestin says, the startup experienced no significant manufacturing or shipping delays in the last two years. What have DTEN executives accomplished that so many companies could not?

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

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Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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