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New Consulting and Research Division Boosts Channel Futures with In-Depth Content

In-depth research is coming the channel's way.

Robert DeMarzo

May 1, 2023

3 Min Read
Consulting and research

CHANNEL PARTNERS CONFERENCE & EXPO — Informa Tech’s Omdia division is launching a channel consulting and research division dedicated to helping vendors and suppliers of technology and communications solutions and services accelerate growth while gaining insight the future of the entire channel. The business unit will be embedded within the Informa Tech Channels division which operates industry-leading channel media and events brands that include Channel Futures, Channel Partners Conference & Expo, MSP Summit and MSP 501.

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Omdia’s Devan Adams

Joining the launch team are principal analyst Devan Adams and principal consultant Debbie Kane. They will be spearheading a series of new initiatives to help technology and communications providers address the future of the channel in key growth markets such as cybersecurity, managed security services, cloud, collaboration, infrastructure and networking. The new channel research and consulting practice will leverage Omdia’s existing portfolio of technology markets research, consulting and custom reports, and go-to-market advice and services. Omdia serves the vast majority of technology and communications solutions from the largest service providers to mainstream IT providers and emerging players.

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Omdia’s Debbie Kane

“Omdia, part of Informa Tech, is a technology research and advisory group,” said chief research officer Bill Morelli. “Our deep knowledge of markets, combined with our actionable insights, empower organizations to make smart growth decisions.

“Omdia is excited to be adding channel research to our portfolio of horizontal technologies and vertical markets. The channel is increasingly important for technology vendors as they look to grow, especially in today’s macroeconomic climate. Given that, we feel that our new channel research will provide a strong complement to our extensive market analysis and forecasts for the tech sector.”

New team member Adams developed strong relationships with top channel partners for several years as a global product manager in the IT equipment industry.

Since then, he has spent more than 10 years as a lead analyst for high-growth markets within the IT sales channel ecosystem, including service providers (cloud and telco), data center infrastructure (hardware/ software) vendors and enterprises.

Consulting and Research Expertise

Adams will use his combination of channel ecosystem experience, plus proven abilities in market research (primary and secondary) and analysis (quantitative and qualitative), developing market trackers (share/ size/ forecast), market segmenting and positioning, and designing surveys to help clients make actionable data-driven decisions which will enable them to increase their knowledge of the channel market and identify opportunities to grow.

Adams’ educational background includes a master’s degree with a focus in market research and a bachelor’s degree in electrical engineering with a minor in mathematics.

Kane will work closely with Adams to bring new channel opportunities for technology providers. She has a diverse career dedicated to the channel market that spans more than 20 years. Her background in partner marketing supporting a variety of technology vendors and their partners, as well as channel sales and consulting within the channel media and publishing industry, gives her an understanding of all facets of channel strategy and a unique perspective on the entire channel ecosystem.

“I am excited to be part of this exciting new launch, bringing the power and benefits of data, research and consulting to the Channel Futures brands and providing the channel vendor community with access to the tools, insights and analysis to make informed decisions to achieve better business outcomes,” said Kane.

“Our Channel Group has been eagerly awaiting this day,” said Kelly Danziger, vice president and general manager of Informa Tech Channels. “The channel landscape is ever evolving; having access to current market trends and data insights to share with our clients to help them with their business decisions is critical. It will deepen the partnerships that we have with them. Our research and consulting practice compliments our Channel Futures news and information site along with our industry leading events that bring together the entire channel ecosystem. Our missing piece of the puzzle is finally in place.”

About the Author(s)

Robert DeMarzo

VP of Content, Channel Futures

Robert DeMarzo is the vice president of content for Informa Tech Channels.

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