New Channel Partner Programs: Juniper, Akamai, Lenovo, Dell, More

These channel updates pertain to MSPs, ISVs, SIs, VARs, TSDs and so many other three letter acronyms.

James Anderson, Senior News Editor

March 6, 2023

19 Slides

Some enterprise technology vendors, such as Lenovo, are adding partner specializations and competencies, and others, like Juniper Networks, are emphasizing them less.

Juniper announced that it was putting $15 million into its Partner Advantage program. At the same time, the vendor said it would remove specializations. Executives said partners could focused on building more holistic solutions as a result.

Suppliers are handling specializations in different ways. Some are framing their incentives around specializations as a way to accommodate partners’ unique business and technology expertise. On the other hand, executives at companies like Juniper say their partners shouldn’t need to accommodate any specialization requirements.

Meantime, several vendors launched entirely new channel programs last month. Many of them fall into the cybersecurity category. One launched a program to attract ISVs. Another tried to simplify its reseller structure. Yet another cybersecurity provider announced an agreement with a tech services distributor.

The 19 images above will tell the story of the latest partner-impacting changes in the vendor world, featuring Juniper, Acronis, Proofpoint and others.

Or check out the January new programs recap.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.


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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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