New, Changing Channel Programs: Lumen, 8x8, Google Cloud, TBI, More

One vendor merged channel programs post-merger. Another rolled out new certifications.

James Anderson, Senior News Editor

July 12, 2022

20 Slides

Google Cloud and a number of other technology vendors made enhancements and changes to their channel programs last month.

Suppliers in the IT, telecommunications and cloud communications markets continue to court partners with new benefits. Some, like Schneider Electric, made the updates based on extensive partner feedback.

Other vendors are changing their programs to support service-oriented partners. HPE, for example, rolled out a new program to that end.

Some vendors have made new certifications to bolster their partners’ credibility. Aryaka Networks rolled out new curricula, and SAP added new incentives for partners that seek certification.

The agent side of the channel saw some intrigue, as one of the largest service providers announced a direct agreement with a partner. In addition, one of the remaining technology services distributors unveiled a loyalty program.

Scroll through the images above for 20 stories of vendors like Google Cloud, Lumen and HPE updating their channel partner programs.

Did you miss our previous new programs roundup? Find it here.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.


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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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