HP Announces Partner Program Updates at First In-Person Event in 3 Years

For one, the IT giant is expanding its sustainability program globally; plus, a community engagement platform.

Christine Horton, Contributing Editor

August 26, 2022

4 Slides

HP AMPLIFY EXECUTIVE FORUM — HP Inc. is introducing a series of new partner benefits around collaboration, training and community engagement. The company announced the updates to the Amplify Partner Program at the vendor’s annual partner roadshow, HP Amplify Executive Forum, on Thursday.

The face-to-face event is HP’s first in three years. The roadshow opened in Palo Alto, California, and will follow with events in Dubai and Amsterdam next week.

Here’s our most recent list of important channel-program changes you should know.

“HP’s success relies heavily on the strength of our channel partners,” said Kobi Elbaz (pictured above), general manager of HP’s global channel organization. “Together with our partners we are well positioned to seize opportunities in existing and adjacent markets.”

Elbaz said the latest updates to HP Amplify reflect the firm’s commitment to the channel. HP partners drove more than $6 billion dollars in revenue growth over the past year.

The exec cited ongoing investment to deliver “insights, training, connection and engagement our partners need to better serve customers and drive growth.”

In addition to updating its HP Amplify Data Insights program, the company announced the global expansion of its Amplify Impact partner sustainability program. HP has also introduced a new partner training and engagement platform, HP Curiocity.

See the short slideshow above for more information on the updates.

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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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