Forrester's McBain Honors Channel Futures Among Top IT Channel Media Outlets

The influential analyst names Channel Futures among the best of the best.

Channel Futures Staff

September 3, 2021

2 Min Read
Rewards, gold star

Top channel industry analyst Jay McBain has just recognized Channel Futures in his list of Top 59 Global IT Channel Media Outlets.


Forrester’s Jay McBain

Forrester’s principal analyst – channels, partnerships and ecosystems – is bullish on the continuing impact publications like Channel Futures have on the market.

“If you were to ask the millions of global VARs, MSPs, MSSPs, systems integrators, consultants, agencies, dealers, ISVs and emerging tech companies [what they read, where they go and who they follow], you would learn that the 50 channel-facing magazines around the world – and their related communities, events and social channels – carry an outsized level of influence on vendor selection, business model evolution and skills development,” said McBain.

Furthermore, McBain says Forrester research shows that media articles and publications remain a significant influence on the channel.

“We are extremely pleased to be recognized by Jay McBain and Forrester,” said Bobby DeMarzo, Channel Futures’ vice president of content. “Our dramatic online growth and our daily presentation of news, analysis and top industry lists such as the MSP 501 set us up to be the leader in channel media for the foreseeable future.”

McBain’s report also notes the influence that events such as the upcoming Channel Partners Conference & Expo have on the industry.

“In the end, these media outlets provide a critical role in the future of our industry,” McBain notes. “They give channel professionals relevant and timely information and push partner businesses to innovate and create value for customers. They orchestrate collaboration opportunities, skill building, relationship nurturing, hiring, and provide an important platform for influencers and superconnectors to reach large numbers of people.”

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