The program aims to make it much easier for partners to work with Nullafi.

Edward Gately, Senior News Editor

August 2, 2022

3 Min Read
cybersecurity
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Nullafi, the data security software provider, has unveiled its first channel partner program. The company created it in response to significant interest from resellers, consultancies, GSIs and MSSPs.

The Nullafi channel program consists of four tiers: platinum, gold, silver and authorized. Each tier includes a range of customized program benefits.

Earlier this year, Nullafi announced the general availability of Nullafi Shield. It’s an agentless, zero trust data security solution that sits between applications and endpoints. It ties in with existing network technology to detect and redact data across applications.

At the same time, the company hired Walter Specht as vice president of channel sales.

Here’s our most recent list of important channel-program changes you should know.

“I was brought on seven-or-so weeks ago to help create the program after our board and executive team saw the value of partners and leading with a channel-first sales methodology,” he said. “We believe this methodology will help us achieve aggressive and exponential growth versus a direct-only model.”

Basis for Program

Specht modeled the program from his personal experience, best practices, industry standards and years of conversational data from both partners and vendors.

Specht-Walter_Nullafi.jpg

Nullafi’s Walter Specht

“Ultimately, we set out to build a true partner ecosystem that affords partners terrific incentives for doing business with Nullafi,” he said. “One of those incentives is the distinct competitive advantage in using Nullafi. Nullafi not only reduces data security and privacy risk, but helps complement security solutions already in place to enable secure digital transformation. In short, we give partners a significant competitive advantage by providing them a new and unique arrow in their quiver of products and services, including the ability to deploy Nullafi as a passive discovery tool in their security assessment services.”

The program makes it easier for partners to work with Nullafi, Specht said.

“We have set up systems for lead distribution, registering deals, enabling sales, and creating a recurring and predictable revenue stream,” he said. “It’s an exciting time to be at Nullafi. And I’m thrilled to launch and run the new channel partner program.”

Jimmy Merlo is VP of customer advisory services at NXGN, a technology advisory firm.

“The NXGN team is excited to partner with Nullafi,” he said. “Nullafi has created a great program to help us solve our customers’ zero trust needs together. As organizations leverage more applications, their data, including their customers’ sensitive information, continues to be proliferated across the multiple vectors. Nullafi sits in a unique position where it is able to mask sensitive data, all while keeping data integrity. As organizations implement zero trust security solutions, Nullafi will play an integral role in how they manage their data.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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