Coffee with Craig and James Episode No. 93: Salesforce's Tiffani Bova

Tiffani Bova of Salesforce talks growth and the channel's prospects as the pandemic fades.

Craig Galbraith, Editorial Director

April 26, 2021

Craig and James welcome well-known industry insider Tiffani Bova of Salesforce to the podcast.


Salesforce’s Tiffani Bova

Bova, the global growth and innovation evangelist for the company, predicts what the “new normal” will look like for channel partners. She also discusses important business trends for the near future. Furthermore, Bova offers an interesting take on diversity, equity and inclusion in business.

Also on the show is Jolene Langford, owner of Athenium Technology Group, a telecom and cloud agency. She gives us some insight into how she and her fellow agents are faring. One question she raised got our interest: “Are channel managers reaching out less than they did before?” We’ll explore. Plus, the battles she has faced as a woman in technology.


Athenium’s Jolene Langford

Beyond our two rockstar guests, it’s round three of our generational clash. Can James represent millennials well and tie things up with Craig? Or will a clip from “Murder, She Wrote” be his downfall? The guys tackle TV shows in this edition of their pop culture face-off.

Links mentioned in this podcast:

Subscribe to us on Apple Podcasts or via SoundCloud.

Follow Craig and James on the Coffee with Craig & James Twitter page!



Read more about:

AgentsChannel Research

About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

Free Newsletters for the Channel
Register for Your Free Newsletter Now

You May Also Like