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June 6, 2011
The term “outsourcing” sometimes carries a negative connotation in the United States. Some critics equate outsourcing with the loss of American jobs — something the slowly rebounding American economy cannot afford. But Chile-IT, a consortium of Chilean technology companies, is set on redefining “outsourcing” as a way to combine international technology with American managed service providers (MSPs) and actually create more U.S. jobs in the process.
Chile-IT has branded itself as “The America’s IT Partner.” It’s made up of four of the top IT companies in Chile: NovaRed, Ki Teknology, Coasin, Synapsis and Excelsys. The companies are also members of the Chilean Association of Information Technology Companies (ACTI). Two other companies are in the process of becoming certified with Chile-IT.
“We are trying to expose Chilean-IT to the U.S. market,” said Chile-IT Vice President of Operations in North America Chad Walter. “We want to introduce our Chilean companies to U.S. companies that share the same goals and strategies.” Walter described the Chilean IT market as a hidden one in a country that hasn’t gotten much exposure outside of its 2010 earthquake and mining incident. “Chile is a fully modern technology country. It’s very focused on professional services,” Walter went on. “When it comes to security technology and cloud services, it’s actually more advanced than the United States.”
So Chile-IT has identified the security and cloud spaces as the niches in which Chilean IT companies can add the most value for U.S.-based MSPs.
The most successful of the Chilean-IT companies to date in terms of developing U.S. partnerships has been NovaRed. It’s not a surprise, as NovaRed specializes in security. U.S. VARs, in turn, have been very interested in NovaRed’s managed security offering.
Walter stressed that incorporating Chilean technology does not have to mean taking away U.S. jobs. All Chile-IT’s certified companies have a willingness to open offices in the United States and hire U.S. workers. The focus so far has been in the northeastern United States, and the long-term plan is to expand south and then move west. “VARs in the U.S. are targeting MSPs looking to expand their security portfolio,” said Walter.
Chile-IT’s venture into the U.S. channel market is a relatively new trend that Walter attributed to a greater understanding of the American business culture in Chile. Chile-IT companies also have an eye on the European and Canadian channels for future expansion.
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