Channel Predictions: Trends Fueling Partner Changes for 2022

We gathered comments from a range of vendors to find out what they think lies in store for partners next year.

Kelly Teal, Contributing Editor

December 27, 2021

5 Slides

What the channel looks like, and how it operates, continues to evolve. As technologies, regulations, social influences, and more, all change, so too does the partner community. Looking ahead to 2022, Channel Futures gathered commentary from a range of partner-centric vendors for some channel predictions. We wanted their thoughts on what the channel should expect for the coming year.

Surprisingly (to us, at least), no one mentioned DE&I initiatives. These efforts have proven a seismic shift within the channel over the past year, from holding industry panels regarding diversity, equity and inclusion, to changing the traditional term “master agent” to “technology solutions broker.”

The channel predictions that did make up leaders’ contributions ranged from the talent shortage to regulatory changes. They piped up about compensation and technology transformation. If you’re curious about what might be in store for your channel organization over the next 12 months, take a few minutes to click through the slideshow above.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Kelly Teal or connect with her on LinkedIn.


About the Author(s)

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

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