Update: Facebook Takes Aim At Google Gmail
The rumors were true. Facebook has announced “Project Titan,” a webmail client designed to take on Google’s Gmail service. The product, as revealed, gives users a “social inbox” to provide what Facebook founder Mark Zuckerberg calls a “modern messaging system.” While it’s not an enterprise-ready solution, Facebook makes a compelling case for the future of the inbox. Here’s how.
Once again, The VAR Guy tips his hat to TechCrunch, which reported live from yesterday’s Facebook event. The gist of the announcement is that Facebook will be rolling out seamless messaging that keeps a conversation history whether you’re talking over SMS, instant message, e-mail, and Facebook messages.
Which is to say, it isn’t aimed at replacing any of the above, but rather unify them. While the company plans on offering @facebook.com e-mail addresses, you can use your existing messaging account with the service, apparently. But underscoring the new product’s lack of enterprise focus is the fact that it’s launching without IMAP support, forcing users to rely on POP access.
Facebook has certainly come up with an intriguing offering: it brings every major form of text communication we have under one metaphorical roof. And while The VAR Guy still doubts this is the first step to a Google-killing Facebook Apps suite, we have to wonder if this approach to blending the social network with all types of communication will be imitated in the channel.
And on a final note: didn’t Google try a new approach to combining e-mail and instant messaging? And how did Google Wave turn out?