VMware Touts OEM Reseller Program Rewards
VMware (NYSE: VMW) is pointing to its OEM-centric partner programs, offering a variety of incentives and rewards for channel partners developing and expanding OEM business models focused on the vendor’s products.
The virtualization vendor, which detailed its rewards program offers for OEM channel partners in a blog post, said that “whether you are an OEM or OEM reseller, your partnership is a critical component of VMware’s total route-to-market strategy.”
Accordingly, VMware is dangling a number of ways solution providers can add the OEM reseller tag to their designation and earn rewards for new skills and investments in that business model. Incentives and rewards can be gained through the VMware Partner Network (VPN), via an OEM partner program or a combination of programs.
“Becoming an OEM reseller is another attractive means to maximizing your ROI, regardless of your strategic or opportunistic route to market,” according to the blog post.
One VMware program for OEM resellers is a revenue credit for OEM sales, an opt-in offering that credits partners for sales of VMware platform products sold under the OEM’s brand and SKU. Under that option, VMware will count OEM sales toward the reseller revenue requirement, which helps partners progress to higher levels within the program, ultimately paving the way for additional benefits such as increasing licenses, access to the advantage+ program, rebates and technical support.
Premier+OEM Rewards is another program that allows eligible VMware Premier partners to gain sales credit toward rebate targets for their OEM-branded VMware product sales.
“Participating in either of these programs can give your organization access to exclusive sales, marketing, and support resources from VMware, as well as incentives and rewards offered directly by OEM partners,” according the blog post.
The bottom line VMware wants OEM resellers to understand is that their hardware and expertise added to VMware’s solutions equates to differentiated value to end customers.
“With tighter OEM partner integration, you can deliver unique, single solution offerings that create a more compelling customer value proposition, which better positions you as a ‘trusted advisor’ for a future adjacency sale and upsell opportunities,” according to the blog post.