Vartopia has added five new vendors to its Vartopia Deal Registration Network, increasing the number of resellers using the network to over 1,700.

Channel Partners

October 14, 2015

3 Min Read
Vartopia Adds to Network Vendor Partner List, Reaches Channel Sales Milestone

PRESS RELEASE – JACKSON, WY – October 14, 2015 – Vartopia, a leading provider of channel automation solutions to the information technology channel, today announced the company has passed $50 billion in estimated deal value — realized by the network’s resellers.  In addition, Vartopia has added five new vendors to its Vartopia Deal Registration Network, increasing the number of resellers using the network to over 1,700.

The Vartopia Deal Registration Network now includes:

  • Network Vendors – who use the platform as their deal registration system of record.

  • Vartopia Connected Vendors – whose deal registration systems can be activated in the multi-vendor registration system by authorized partners to create a single place to submit, manage and analyze their deal registrations. 

Developed after working with the most successful channel companies in the industry, Vartopia Network Vendors authorize their partners to access the Vartopia Deal Registration Network  directly from their partner portal via single-sign on (SSO) to a branded deal registration portal. Partners can manage the deal registration activity using a Vartopia managed application in their Salesforce CRM that allows Vendor users to review, manage and measure deal registrations directly within Salesforce.

Vartopia recently added five new data center and infrastructure focused members to its Vartopia Network Vendors program:

  • Alert Logic – a leading provider of Security-as-a-Service solutions

  • Panzura – maker of file system for network performance optimization

  • SimpliVity – a pioneer in the hyperconverged infrastructure market

  • Skyport Systems – developer of HyperSecured Infrastructure (HSI)

  • Tintri – creator of smart storage for managing storage infrastructure

The new members join the current Vartopia Network Vendors, which include NIMBOXX, Stanley Healthcare and VMTurbo. Vartopia Connected Vendors include APC, Cisco, Dell, EMC, HP, Microsoft, NetApp, Symantec, and VMware.

“Vartopia helps us manage our partner-driven business more effectively and expedites on-boarding partners in our programs, ultimately making it easier for them to do business with us,” said Brian Forbes, Vice President, Partner Marketing and Americas Field Marketing for Alert Logic.  “Deal registration with Vartopia is significantly enhanced allowing our partners to quickly close deals and recognize revenue.”

Now with more than 1,700 resellers and over 400,000 deals processed with submitted deal value exceeding $50B, Vartopia is the leading processor of partner-driven opportunities in the channel.

“Vartopia has always strived to accelerate time-to-revenue and improve channel profitability for resellers and vendors,” according to Michael Reilly, Chief Executive Officer, Vartopia.  “Beyond simply making it easier for partners to do business with them, vendors are also making it easier for their sales teams to manage the process in their CRM while empowering partners to operationalize based on their internal business process.  This also simplifies the process for a reseller to add a vendor to their portfolio.”      

With new offerings and additional new vendors in the pipeline, Vartopia expects the expansion to accelerate in Q4 2015 rolling into 2016.  

About Vartopia
Vartopia is a multi-tenant, multi-vendor deal registration network that improves sales channel collaboration in an entirely innovative way. Designed with the sole purpose of streamlining the process of managing channel revenue, the Vartopia Platform connects over 1,700 resellers with many of the industry’s leading and emerging vendors to create a true channel ecosystem.  It is also the industry’s only solution that can integrate with both Vendors and Reseller CRMs. For more information, visit

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