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Sandler Partners Joining AT&T Alliance Program Pilot

It's a new opportunity to sell services from the well-known carrier.

James Anderson

July 8, 2017

1 Min Read
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AT&T has chosen Sandler Partners for a pilot within one of its partner programs.

Sandler Partners, the Hermosa Beach, California-based technology master agent/distributor, will participate in a pilot within the AT&T Alliance Program. Sandler says its 5,400-plus partners will get new opportunities to sell AT&T services and additional support from the Alliance program.

“AT&T has one of the most powerful brands in America,” said Alan Sandler, managing partner for Sandler Partners. “We’re honored to participate in the new pilot with the AT&T Alliance Program and the AT&T brand, network and services behind it, for the benefit of our agent partners and their customers. We’re thankful for the hard work of our sales partners that put us in the position to be selected for this program.”


Sandler Partners’ Curt Allen

Sandler agents will get partner registration, the AT&T Solution Provider portal, and support for both pre-sale and post-sale. Curt Allen, Sandler Partners’ president of channel, says his partners will get a “stronger earning opportunity.”

“Through this pilot, the AT&T Alliance Program is demonstrating the company’s continued direction toward, and support for, the partner channel,” he told Channel Partners. “The residual-commissions component of the pilot incentivizes our agent partners to proactively bring AT&T to the table with their customers while allowing our partners to maintain their long-term customer relationships. This will allow AT&T to work more closely with professional partners that guide their clients’ technology selection toward long-term success.”

Sandler Partners has grown in part thanks to its acquisition of the master agent X4 Solutions last year.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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