NetFortris Adds AireSpring, Broadvoice, Ecessa Vets to Channel Leadership

The company has hired its first vice president of strategic partnerships.

Edward Gately, Senior News Editor

December 2, 2020

3 Min Read
New hire

NetFortris has beefed up its channel leadership with the addition of four channel pros, including a company vet, and new hires from AireSpring, Broadvoice and Ecessa.

NetFortris added two new channel managers and a senior marketing manager. It also created the new role of vice president of strategic partnerships to focus on complex solutions.

The company provides managed cloud communication solutions and network services, including hosted voice, SD-WAN and SIP trunking,

“These additions to our channel leadership team reinforce our commitment to our channel partners,” said Tessley Smith, NetFortris‘ senior vice president of sales. “We’re starting 2021 with a clear plan for how we will grow business together with our sales partners as an end-to-end provider to meet customers’ complete communication needs.”

New Channel Leadership Position


NetFortris’ Aaron Kanahele

Aaron Kanahele is NetFortris’ vice president of strategic partnerships, focusing on complex solution deployment nationwide. Kanahele has worked at NetFortris for 14 years, most recently as vice president of channel sales – West. In his new position, he will work with the channel team to build relationships with specific partners.

Here’s our list of channel people on the move in November.

“NetFortris has had a high success rate working with select partners across North America to secure and deploy very complex communications and networking solutions,” he said. “I look forward to dedicating 100% of my efforts to serve our strategic partners while growing our businesses together.”

To boost local support for sales partners, the NetFortris channel sales team, led by vice president of channel sales Shawn Berry, added two new channel managers. They are Jay Wicker and Colm Armstrong.


NetFortris’ Jay Wicker

“Colm and Jay bring a new level of channel experience and excitement to NetFortris’ channel team,” Berry said. “They both have deep ties to the channel community and will expand our presence in the West and New England regions. I have been a big fan of both of these channel pros for a while and look forward to seeing how they can build business opportunities with our partners.”

Wicker will support NetFortris partners in the West, specifically California, New Mexico and Arizona. A 21-year veteran of telecom, Wicker previously was regional/national channel manager at AireSpring.


NetFortris’ Colm Armstrong

Armstrong, a 17-year channel veteran, most recently was a channel executive with Ecessa. He will support partners in New England, specifically in New York and New England, encompassing Ohio, Kentucky, Pennsylvania, Michigan and Connecticut as well, giving NetFortris a newfound presence in the area.

New Channel Marketing Manager


NetFortris’ Rachel Turkus

NetFortris also has brought on Rachel Turkus as senior channel marketing manager. Previously, she was director of marketing at Broadvoice and lead development manager at Packet Fusion. At NetFortris, she focuses on to-channel and through-channel marketing, as well as strengthening go-to-market alignment with NetFortris’ national master agent partners.

“Rachel is an experienced partner marketing leader, who will help our channel managers and our partners to go to market together, create demand, educate customers on the NetFortris value proposition, and ultimately, win business,” Smith said.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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