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LANtelligence Launches Partner Program as 'Master Solution Provider'

A master solution provider combines the partnerships and buying power of master agents with the technical expertise and support of an established solutions provider.

Edward Gately

July 28, 2017

2 Min Read

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LANtelligence, a 17-year-old VAR providing ShoreTel, PureCloud by Genesys, VeloCloud and 8×8 UC offerings, has launched a new channel program, its first, as a master solution provider.

A master solution provider combines the partnerships and buying power of master agents with the technical expertise and support of an established solutions provider, the company said. It has expanded its business by growing a channel of individual sales agents and MSPs interested in upstreaming their cloud communications sales.


LANtelligence’s Marty Tracy

Marty Tracy, LANtelligence’s CEO, tells Channel Partners his company saw the opportunity to “leverage our strengths as a technical solutions, deployment and support organization to provide value to the partner channel of agents and MSPs for UCaaS and [contact center as a service] (CCaaS) solutions.”

“We also saw a great community of accomplished sales people in this channel that we could work with to increase their MRR (monthly recurring revenue) and provide an exponential channel for LANtelligence,” he said. “Second, we see a growing gap in the ability of the software providers in the UCaaS and CCaaS space to provide the end-to-end delivery of their solutions to the channel partner community. These software companies do not have the resources or the intent to build out the operational organizations to provide the complete delivery of these solutions. As UCaaS and CCaaS sales volumes increase and the size of these deployments grow, LANtelligence provides the needed expertise and staff to deliver the end-to-end solution for partners in our channel.”

The partnership format offers not only the sale, but all aspects of deployment and support, such as solution design, project management, implementation and training.

“We provide partners with the complete package of resources and expertise they need to sell these solutions and maintain a close relationship with their customers,” Tracy said.

The program offers a level of MRR for partners competitive with other existing channel options for UCaaS and CCaaS offerings, LANtelligence said.

“Our program provides partners the opportunity to sell contact center as a service into more complex and profitable opportunities with the support and expertise needed to execute on these sales,” Tracy said. “We also provide partners with the opportunity to differentiate their UCaaS and CCaaS sales by having the partner that will actually do the design, implementation, integrations and support with them.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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