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The Penton Technology Channels Think Tank took to the stage at Channel Partners Evolution last month to bandy about the best strategies partners can take in this cloud and digital age.

Craig Galbraith

October 26, 2017

1 Min Read
Penton Think Tank at Channel Partners Evolution

“Digital transformation” might be an overused, buzzy phrase in the channel these days, but that doesn’t mean it isn’t real.

The Penton Technology Channels Think Tank took to the stage at Channel Partners Evolution last month to bandy about the best strategies partners can take in this cloud and digital age.

“Digital transformation has been going on for the last 20-30 years,” noted Sandra Cheek, VP of Ciena global partners and alliances. “What has changed is the profound speed of technology and the impact of how the customer is in the driver’s seat now, and that impacts how you … sell and distribute technology. That’s why it’s kind of bubbled up as the ‘it’ term right now.”

Penton, now a part of Informa, Channel Partners’ parent company, officially launches its Channel Futures website – a mashup of The VAR Guy, Talkin’ Cloud and MSP Mentor – in November.

Watch the panel-style keynote above to learn more about how to keep your business on pace with digital transformation.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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