How 'Coopetition' Can Benefit All Partner Types

Partners no longer have well-defined swim lanes.

Craig Galbraith, Editorial Director

November 28, 2018

1 Min Read
Coopetition Panel CP Evolution 2018

Partners no longer have well-defined swim lanes.

VARs are seeing opportunities shrink, and agents are expanding into digital services, for example. MSPs need connectivity experience to keep from being shut out of opportunities such as SD-WAN and UCaaS.

So why not “partner” up to realize better outcomes for all?

In this conference session sponsored by Cyxtera dubbed “1 + 1 = 3: How Coopetition Drives Bigger Sales for All,” at Channel Partners Evolution, a panel of partners breaks down the considerations that should be made around inter-partner “coopetition.”


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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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