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Here's How to Win that Next-Gen Customer

The new generation of technology buyers has unique traits that aren't shared by baby boomers and Gen Xers.

Craig Galbraith

December 12, 2018

1 Min Read
TBI's Bryan Reynolds CP Evolution 2018

The new generation of technology buyers has unique traits that aren’t shared by baby boomers and Gen Xers. Who do these young whippersnappers think they are?

In this Lightning Talk from Channel Partners Evolution this fall in Philadelphia, TBI‘s Bryan Reynolds – also a member of the Channel NX2Z organization – debunks myths about young buyers and challenges members of the audience to venture outside their comfort zones to make next-gen consumers sticky customers.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures and Channel Partners, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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