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October 1, 2003
By Tara Seals
GSTI Launches Master Agent in a Box
By Tara Seals
Global Systems Telecom Inc. (GSTI)
has launched its Elite Turnkey Master Agency Program targeted for VARs, solution
providers and larger agents that have a downstream of subagents. Once they sign
up to sell for GSTI, the program gives these sales organizations free access to
a back-office system, marketing tools and front-end, customer-facing sales
portals, all of which can be private labeled for their particular organizations.
The effect, says GSTI, is to put these companies into business
as a master agent almost overnight.
We can sign up agents and within a week give them the
illusion of being big players, with no investment on their part, explains
Mark Solomon, GSTIs president. This also is great for other organizations
like VARs and solution providers that want to appear as though they have a
complete telephony solution.
IT-focused companies increasingly are offering contact center
or IP telephony solutions for which they may need to provision circuits or other
telecom-related network services to create full solutions for the customers. Becoming a master agent allows them to do that. GSTI has had
success with this aspect of the recruitment effort, it says, including forging a
relationship with value-added distributor Tech Data.
The program also is available to enterprises. Human resource departments can offer the services as employee
benefits, or companies can add on a new revenue stream without the headache of
GSTIs program is based on the Logicware platform, which
program participants can use for pricing, order processing and entry, and
commissions, among other things.
We are actively looking for organizations that have sales
reps underneath them, says Susan Kinney- Mantione, director of sales and
marketing at GSTI. These are companies that are in growth mode but dont
have the resources or dont wish to spend the resources to build the
back-office infrastructure necessary to becoming a master agent.
Participants also receive their own e-commerce Web sites for
business-to-business and businessto- consumer sales, where they can offer any of
GSTIs products and services, from residential plans and cell phones to
Other benefits include office automation, training, Internet
marketing and targeted lead-generation tools, newsletters and residual
commission and bonuses.
We are trying to expand our distribution channel beyond the
independent telecom agent, says Solomon. This is taking it to the next
level for us.
Read more about:Agents
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