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The Internet of Things is poised to play a huge role in the digital revolution, so partners need to be ready to seize the opportunity.

Craig Galbraith

October 25, 2017

1 Min Read
451 Research's Christian Renaud at Channel Partners Evolution

The Internet of Things is poised to play a huge role in the digital revolution, so partners need to be ready to seize the opportunity.

An IoT sale is different from a traditional IT sale, noted Christian Renaud, research director for the IoT practice at 451 Research, during his keynote at Channel Partners Evolution last month.

Vertical markets are a great opportunity, and an ideal place for partners to get their feet wet.

“Today I’d go after data centers and factories, automobiles and fleet equipment,” Renaud said.

Watch his full keynote above.

Follow executive editor @Craig_Galbraith on Twitter.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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