June 3, 2014
Business phone systems maker Fonality on Tuesday unveiled a new marketing program for channel partners.
Dubbed Marketing 360, the initiative provides sales and marketing co-investment funds and tools. The idea is to make attracting, engaging and signing new customers an easy process, Fonality said.
Of course, partners have to earn their MDFs. Accordingly, certified partners who reach the first tier based on sales volume (Fonality did not specify those amounts) will earn $1,000 in MDFs. There is no cap.
Marketing 360 is available through the online portal, Fonality Partner Exchange. There’s a self-service print area for customizing, co-branding and ordering sales materials and ebooks, using Fonality’s MDFs. Other elements include a 60-day marketing plan; co-branded email templates and campaigns; monthly marketing webinars; sales presentations; product videos; and client case studies and testimonials.
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