Coffee with Craig and James Episode No. 88: Erick Simpson, C3 Technology Advisors

Channel expert Erick Simpson offers tips on developing a business plan.

Craig Galbraith, Editorial Director

February 2, 2021

With Channel Partners Virtual just a month away, the guys are gearing up for an event packed with great speakers.

One of those speakers is Erick Simpson, founder and chief strategist at Simpson will preview his presentation on setting up a business plan, which is even more critical as we start to emerge from the pandemic. He’ll offer up a few tips to get your partner business on the right track.

Also on the show is Matthew Toth, who leads C3 Technology Advisors. Toth has a partner’s perspective on some of the hottest technologies, including UCaaS, SD-WAN and security. He’ll also get inside the head of the customer and share his experiences from those conversations.

All of that, plus Craig and James engage in a “generational clash” to prove which is stronger — Gen X or Gen Y. This author’s bet is on the former, but I’m a little biased.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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