December 17, 2020
Broadvoice’s existing leadership team will continue managing the organization and maintain a majority stake in the company.
Partner Benefits Coming
Marisa Freeden is Broadvoice‘s vice president of brand and experience.
Broadvoice’s Marisa Freeden
“The investment will benefit partners by accelerating our efforts to bring new products and features to market faster, and by enabling us to better serve our partners with new programs and incentives,” she said.
That will include some immediate changes to Broadvoice’s partner program starting early 2021, Freeden said.
“Our vision is to bring to market a unique UCaaS and CCaaS solution that meets the needs of the future workforce,” she said. “Our partners have direct insight into what that means. We will continue to leverage our partner community to bring new offerings to market and to gain a deeper understanding of our customers.”
Over the last few years, Broadvoice has had rapid growth across the SMB UCaaS market, Freeden said.
We recently compiled a list of 20 top UCaaS providers offering products and services via channel partners.
Partnering with Crestline was a strategic investment, she said. It will expedite bringing new products to market and grow Broadvoice’s operations to “deliver excellence across the board.”
Crestline specializes in opportunistic and credit investments. Those include financing and restructuring solutions for mature private equity funds.
“We feel confident that Broadvoice is positioned to create substantial value for Crestline over the long run,” said Will Palmer, managing director for Crestline.
Last month, Broadvoice launched Broadvoice Bubble, a new text messaging and marketing platform. It allows businesses to connect with their customers with text messages delivered automatically to their smartphones.
Broadvoice Bubble gives businesses a faster way to engage and interact with their customers on their mobile devices. The platform is ideal for alerts and notifications, appointment reminders, customer support, delivery tracking, market campaigns and more.
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