He will lead business channel initiatives, securing partnerships to drive customer acquisition and deployments.

Edward Gately, Senior News Editor

November 27, 2019

2 Min Read
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8×8 has appointed Keith Jackson, previously with RingCentral, as director of channel sales for Europe, the Middle East and Africa (EMEA).

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8×8’s Keith Jackson

In this role, Jackson will lead the business’ channel initiatives across the EMEA region, securing partnerships to drive customer acquisition and deployments.

“Over the coming months, we will be taking the already successful 8×8 partner business program to the next level,” he said. “8×8 is a channel-first business through and through, which is why I’m so pleased to be joining. The company already has a fantastic strategy in place, but I’m looking forward to everything 2020 has in store and to working with such a personable and driven team.”

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At RingCentral, Jackson was SNR regional channel manager, and before that he was territory channel manager at Unify. He also held channel leadership roles with Gigaset and HP/Ingram Micro.

Jackson will be building on 8×8’s existing EMEA channel program. 8×8 already works with partners to develop quarterly and yearly marketing plans, including co-branded events, demand-generation campaigns, digital assets and PR support. The program also offers partners ongoing education courses on how to sell and service 8×8 products.

“Our success is completely entwined with that of the channel – we want to continue our rapid expansion and the development of our innovative technology, and the only way to do that is together with our partners,” said John DeLozier, 8×8‘s senior vice president and global channel chief. “We welcome Keith to the team and under his leadership we’re confident our channel initiatives will continue to grow and outstanding results will be achieved.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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