Sometimes the idea of marketing makes a small business owner cringe. But it doesn't have to.

Craig Galbraith, Editorial Director

October 7, 2019

1 Min Read
Marketing assistance

For many partners and vendors running small businesses, the idea of marketing makes them cringe. But it doesn’t have to.

In the video below from the Channel Futures Theater at Channel Partners Evolution in Washington, D.C., Mojo Marketing‘s Angela Leavitt takes attendees through a five-step process for successful marketing: personalizing your message; cutting the fluff; creating less and using that time to promote more; SEO today; and automation.

Part of Channel Partners’ new Alliance Makers program, Leavitt explains how these steps can work together to create an impactful marketing message.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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