March 20, 2013
By Angela Leavitt
Many telecom professionals think video is only for B2C. The truth is that video marketing can also be an extremely impactful tool in B2B, even in a tech-centric industry like telecom.
Of course, you may not create the next viral video hit. You cant plan for the honey badger or the double rainbow. But, if you follow these three tips, video could add a powerful new tool to your marketing toolbox.
The Benefits of Video Marketing for Telecom
Before we dive headfirst into the how of video marketing for telecom, lets talk about the why.”
First, there are the search benefits of video. Did you know that YouTube is currently the Webs second largest search engine? The only search engine thats larger is Google which owns YouTube! Its no surprise then that Google loves it when you embed videos in your website or on your blog.
Second, videos are incredibly shareable. When you post a video on YouTube or on Facebook, its locked and loaded to go viral thanks to built-in like, share, tweet, and email buttons.
And, finally, theres sales. That is the whole point of marketing after all, right? Studies have shown that videos generate more click-throughs on emails, more sign-ups on event landing pages and more requests for information on product pages. All of those actions push your buyer down the funnel and toward a sale.
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