Not Necessarily News: What’s Your Cell Style?

Green Apple?
Apples iPhone is drawing a lot of attention, not only for its innovative user interface but for its anti-environmental composition. According to a report from the activist organization Greenpeace, scientific tests of the iPhone uncovered two types of hazardous substances brominated compounds and phthalates that have been eliminated by other mobile phone makers. Additionally, the report stated the iPhones battery was glued and soldered to the handset, inhibiting replacement or separation for recycling or appropriate disposal. Based on the report, the Center for Environmental Health initiated legal action against Apple Inc. since the levels of phthalates allegedly found in the iPhone are in violation of California law.

Just when you thought Cosmo had the market cornered on self-analysis quizzes, an upstart has come along with a personality poll to ensure your persona matches your wireless device. Launched by Sprint, the MyCellStyle quiz serves as a personal style consultant for selecting your mobile accessory. Just log onto www.mycellstyle.com.

If you cant live without music? The program will recommend phones such as the MUZIQ by LG or the UpStage by Samsung offer unmatched musical quality via the Sprint Music Store or Sonys MusicBox Connection.

Do you love to travel? The BlackBerry 8830 World Edition Smartphone and IP-830W by Samsung let you connect from exotic locales of your choice.

Your style is a window on who you are and what you are all about it is the public face of your personal brand, says MyCellStyle.com designer Gregg Levine, founder of your STYLE WISEguy. How a person chooses and uses a mobile phone can say volumes about his or her personal take on style. For more than a decade, Levine has advised a wide range of media, corporate, political and individual clients on a variety of branding, communications and personal style issues.

OVERHEARD…

The Bells market power remains vast and should not be underestimated.

Cox Communications President Patrick Esser, during a keynote speech at the National Association of Regulatory Utility Commissioners Conference, Nov. 12, Anaheim, Calif.