A pair of telco giants made special appearances.

James Anderson, Senior News Editor

February 15, 2018

9 Slides

The trusted IT strategist.

That’s how Bridgepointe Technologies wants you to view it and its partners. The master agency gathered partners, employees and suppliers in a two-day event in San Francisco in order to unveil its new branding.

The company dedicated Thursday, Feb. 8, to reintroducing its logo and mission. An outside consultant oversaw the overhaul, creating a modern brand that projects Bridgepointe as tech-savvy and unbiased. Steve Brazell, who led the rebranding, told partners that Bridgepointe wants to better present itself as a vendor-agnostic adviser that can credibly navigate customers through an endless list of technology choices.

But the event featured more than just Bridgepointe. AT&T Partner Solutions channel chief Zee Hussain made an appearance and recapped changes to the partner programs he oversees. CenturyLink co-channel chief John DeLozier spoke on Friday, Feb.9, about the company’s integration with Level 3 Communications.

Bridgepointe dedicated Friday’s proceedings to panels. A unified communications panel kicked the day off and preceded talks about cloud and SD-WAN.

Scroll through the gallery below to see the event highlights.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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