Security, CCaaS the Big Movers

Partners have been pushing to add next-generation technologies like contact center as a service and cybersecurity, and the survey results reflect that. 

Twenty-five percent of respondents said they significantly increased their sales of cybersecurity-related offerings in Q4. Nineteen percent of them said cybersecurity sales increased slightly, meaning that 44% of agents said their security practices grew in some way. Moreover, only 6% of advisors said they do not offer cybersecurity sourcing.

CCaaS showed more polarizing results. On one hand, 17% of respondents reported a significant increase in CCaaS sales, and 17% reported a slight increase (making for a 34% total increase). On the other hand, 25% of partners said they do not offer CCaaS sourcing.

At the same time, UCaaS actually scored the highest overall increase. Thirty-nine percent of respondents reported a slight increase, as opposed to an 8% significant increase (47% total increase). But 22% of partners said they do not offer UCaaS.

No respondents reported a significant decrease in any categories. 

Mobility and IoT showed the smallest increases. Twenty-five percent of agents said they do not offer mobility services, while 19% said they don’t offer IoT. 

Although 8% of agents said wireline sales dipped slightly in Q4, 39% still reported an overall increase for this technology category.