Twilio

U.S.-headquartered Twilio is regarded as a leader among leaders in the CPaaS market.

“It built substantial market traction through a developer-focused go-to-market strategy and remains committed to that core market,” said the report’s authors.

Twilio has also invested in infrastructure, technologies and products to increase its revenue from the higher end of the enterprise market. It’s done so by positioning itself to offer an omnichannel customer engagement platform. According to Omdia, successful execution of this strategy should help Twilio finally turn a profit. Twilio generated $2.84 billion in revenue in 2021. However, as of the beginning of 2022, it has yet to turn a profit.