The Pros and Cons of Automation

In the year ahead, MSPs will still experiment with automation. However, the promise of automation is tempered by some drawbacks. There are many moving parts. There’s vendor-to-MSP automation (think PRM tools), internal MSP business automation (think PSA, RMM and BDR platforms) and finally MSP-to-customer automation (think CRM tools). Establishing coordination in these areas requires not only the “right automation pieces in each setting, but ones that work together in an integrated fashion.”

Additionally, automation raises some concerns about potential job cuts. And if every MSP is utilizing similar automation, what makes them stand out? It’s something to consider in the upcoming year.