Move to Subscriptions
“Increasingly, businesses are looking to move from traditional software ownership to the subscription economy; indeed, IDC expects that by 2022, 53% of all software revenue will be purchased with a subscription model. Whilst the benefits are significant, the pivot is not so simple. As customers look for more flexible financing agreements following the pandemic, demand for these service models will only grow, so in 2022 we need to see the channel community recognise its role in supporting the transition and tailor their own service offerings accordingly.” – David Grant, CEO, Westcon-Comstor
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