Alliances with security providers are in the works.

Jeffrey Schwartz

June 1, 2023

6 Slides

Six months into her new role overseeing Veeam’s global channel ecosystem, Larissa Crandall has executed some key changes with more rolling out in the coming months. Crandall provided some insights on those changes at last week’s VeeamON 2023 conference in Miami.


Larissa Crandall at VeeamON 2023

Crandall met with partners during the Veeam Partner Day session at the conference, where she indicated that forming alliances with key security providers is a major priority. Also, she is seeing through the rollout of Veeam’s new partner program.

Veeam chief revenue officer John Jester introduced Crandall at Veeam Partner Day, held on the first day of VeeamON.

“She has hit the ground running,” Jester told partners attending the event.

Crandall joined Veeam in December after holding a similar role at Gigamon. At VeeamON, Channel Futures sat down with Crandall to discuss the changes underway to the Veeam partner ecosystem.

Channel Futures: How would you describe your role at Veeam?

Larissa Crandall: Veeam never had a vice president, global channel and alliances leader, to bring the entire partner ecosystem from global perspective together. Obviously, there have been channel leaders within each geo. I was tasked with – and still am – building a channel strategy across the entire ecosystem to bring it all together. We have [global system integrators], VARs, alliances, channel marketplaces and [Veeam cloud and service providers] covering our entire partner ecosystem. My role is to ensure that we have the right programs, the right strategy, training and enablement from a global perspective, and how we want to go to market. That’s what I did at Gigamon, and now I’m working on bringing that together here at Veeam.

Read the rest of our Q&A with Crandall in the slideshow above.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Jeffrey Schwartz or connect with him on LinkedIn.


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About the Author(s)

Jeffrey Schwartz

Jeffrey Schwartz has covered the IT industry for nearly three decades, most recently as editor-in-chief of Redmond magazine and executive editor of Redmond Channel Partner. Prior to that, he held various editing and writing roles at CommunicationsWeek, InternetWeek and VARBusiness (now CRN) magazines, among other publications.

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