The Gately Report: Deep Instinct Focuses on Expanding Market for Deep-Learning PlatformThe Gately Report: Deep Instinct Focuses on Expanding Market for Deep-Learning Platform
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September 18, 2023
As Deep Instinct has expanded beyond endpoint with its deep-learning platform, its addressable market has grown, providing more opportunities for partners.
That’s according to Jim Ortbals, Deep Instinct’s vice president of global channels. He joined Deep Instinct on May 1 and is focused on growing the company’s channel program, supporting existing partners and forging new relationships.
Deep Instinct’s Jim Ortbals
“The four months or so has gone by very quickly,” he said. “For me, it’s been listening to a number of partners, understanding how our programs work well with them, where there’s areas that they would like to improve. and then doing an evaluation, as well, of our partner ecosystem itself and seeing where there may be some gaps in coverage regionally, locally or the types of partners that we want to work with. So a little bit of listening, inspecting and just trying to get my arms around everything that we’re doing through our partner community.”
Deep Instinct Working with Large SIs
In the past, Deep Instinct was centered around working with partners that had a strong endpoint practice because the company grew out of the endpoint space, Ortbals said.
“And as we have continued to evolve and leverage our deep-learning platform, and expanding beyond just the endpoint, from the agent environment to an agent-listen environment, we’re seeing the addressable market for us expand substantially,” he said. “And with that comes a need for identifying how you can reach into a customer set that is infinitely larger. So we’re doing a lot of work in the large enterprise space now. In the past, we did some business with large enterprises and we did a lot of business in the midmarket-SMB through whether it’s an MSP community, as well as a lot of resellers. And as you get into those large enterprises, the partners that you work with tend to be more big SI types. So for us, that’s where a big, big area of focus is as we move forward as well.”
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